Heavenly Foods Exhibits at the UNFI Central/West Selling Show in Las Vegas
LAS VEGAS, Nev. (July 15, 2026) — Heavenly Foods proudly participated in the UNFI Central/West Selling Show, held July 14–15, 2026, in Las Vegas, Nevada. The event brought together grocery retailers, distributors, and emerging food brands from across the Central and Western United States, providing an opportunity to discover innovative products and strengthen industry partnerships.
As one of the nation's leading grocery wholesalers, United Natural Foods, Inc. (UNFI) hosts regional selling shows that connect retailers with brands offering products consumers are actively seeking. For Heavenly Foods, the event was an opportunity to showcase its growing line of high-protein, yogurt-based waffle mixes while building new relationships with grocery buyers and retail partners.
Introducing Retailers to a Better Breakfast
Throughout the two-day event, the Heavenly Foods team welcomed retailers to experience what makes the brand different—a breakfast that's both nutritious and genuinely delicious.
Attendees sampled Heavenly Foods' lineup of yogurt-based waffle mixes, including:
- Original Recipe
- Gluten-Free
- Cinnamon Apple
- Banana
- Chocolate Espresso
- Legacy Blueberry
Each serving delivers 14 grams of protein when prepared, giving consumers an easy way to enjoy a satisfying breakfast without compromising on flavor.
Connecting with Grocery Buyers Across the Central and Western U.S.
The UNFI Central/West Selling Show brings together retailers looking for innovative products that align with evolving consumer preferences.
As demand continues to grow for convenient, protein-rich foods made with quality ingredients, Heavenly Foods demonstrated how its versatile waffle mix fits today's breakfast category. Beyond traditional waffles, the mix can also be used to create pancakes, muffins, baked treats, and other high-protein recipes, making it an attractive addition to retailers' breakfast offerings.
The event also provided valuable opportunities to reconnect with existing partners while introducing Heavenly Foods to new grocery buyers interested in expanding their assortment of better-for-you products.
Continuing Nationwide Growth
Participating in industry events like the UNFI Central/West Selling Show is an important part of Heavenly Foods' continued growth strategy.
Face-to-face conversations with retailers and distributors allow the company to better understand consumer trends while expanding awareness of the Heavenly Foods brand throughout the grocery industry.
As distribution continues to grow nationwide, Heavenly Foods remains committed to creating nutritious, delicious breakfast products that make healthy eating simple for busy families.
Thank You, Las Vegas
The Heavenly Foods team extends its sincere thanks to everyone who visited the booth during the UNFI Central/West Selling Show.
Whether reconnecting with longtime retail partners or introducing the brand to new buyers, every conversation reinforced the growing demand for better breakfast options made with simple ingredients and exceptional nutrition.
Heavenly Foods looks forward to continuing these partnerships and bringing its high-protein breakfast products to even more grocery shelves across the country.
